As a Singaporean MBA at the INSEAD Asia Campus in 2002, LOW Jeng-tek was constantly embarrassed that his fellow MBAs, guests in his country, generally had poor experiences staying at Heritage and Dover. The challenges were many. Fake agents, unresponsive agents, poorly furnished apartments, difficult relationships with landlords and condo security were common. To top it all off, they were never sure of getting their security deposit back. He vowed that if he ever had a chance, he would try to solve the problems and provide the visiting INSEAD MBAs with a good living experience in Singapore.
In the past decade and more, Jeng-Tek and the Team have built The Homestead Group into a respected Real Estate specialist in Heritage Properties.
Meanwhile, more than fifteen years on, the housing issues for INSEAD MBAs are still not solved. With The Keystone, the Homestead Group has acquired a portfolio of Heritage Townhouses (built for the British Military forces in the 1950s) from the Singapore Government, in order to build an exclusive INSEAD Community, and solve the housing problem once and for all.
The Homestead Group traces its beginnings to 1984, when Founder LOW Siew Thiam started Homestead Furniture one of Singapore’s first Big-Box retailers catering to the country’s growing middle-class. By the 1990s, Homestead achieved household name status and was the No.3 ranked furniture retailer in Singapore next to IKEA and Courts. In the mid-1990s, Homestead expanded into Interior Design and was the showhome designer for private developments by major property developers like Capitaland, Keppel Land, MCL Land, and others.
Today, Homestead focuses solely on real estate. The Group specialises in owning and managing a portfolio of heritage properties, with a continuing Mission to Create New Value in Old Buildings.