The project, the company and the team.
The Homestead Group traces its beginnings to 1984, when Founder LOW Siew Thiam started Homestead Furniture one of Singapore’s first Big-Box retailers catering to the country’s growing middle-class.
By the 1990s, Homestead achieved household name status and was the No.3 ranked furniture retailer in Singapore next to IKEA and Courts. In the mid-1990s, Homestead expanded into Interior Design and was the showhome designer for private developments by major property developers like Capitaland, Keppel Land, MCL Land, and others.
Today, Homestead focuses solely on real estate. The Group specialises in owning and managing a portfolio of heritage properties, with a continuing Mission to Create New Value in Old Buildings.
As a Singaporean MBA at the INSEAD Asia Campus in 2002, Founder of Keystone, Low Jeng-tek was embarrassed that his fellow MBAs, guests in his country, generally had poor experiences staying in condominiums. The challenges were many — Unresponsive agents, poorly furnished apartments, difficult relationships with landlords and condo security were common. On top of that, many were worried about not getting their security deposit back.
Meanwhile, he has been building The Homestead Group into a respected Real Estate specialist in Heritage Properties. Mr. Low vowed to solve the problem and provide the visiting INSEAD MBAs with a good living experience in Singapore.
In 2018, The Homestead Group found the opportunity and launched The Keystone, an enclave of 20 Heritage former British Military Terraced Houses exclusively at Holland Village. The project has been a success from Day 1.
The Keystone always has two INSEAD Promotions living at Keystone, so students need not only build stronger bonds with their own Promotion and the Keystone community but get to do so with the neighbouring Promotion as well.
Beyond new friendship bonds, romantic relationships abound as well. The Keystone had the honor to hold a couple’s solemnization right at our townhouse. This only goes to show that the Keystone has become an integral part of our residents' lives in their time here.
Beyond its services, The Keystone aims to create unforgettable memories and strong bonds within its community, turning every stay at The Keystone into an unforgettable memory.
LOW Jeng-tek (MBA ‘02D)
The Keystone Team
As a Singaporean from the ‘02D Promotion, I was horrified by my classmates’ housing experience at Heritage/Dover.
I was embarrassed that this gave my classmates a poor taste of an otherwise positive impression of Singapore...
Director, INSEAD 02D
The housing problems that INSEAD students face haven’t changed in the last 20 years of the Asia Campus.
When I came for my MBA in 2014, I was shocked to see that the world’s top business school had very limited options to stay around campus and so many pain points.
Project Director, INSEAD 15J
We believe so very much in this project and truly want to better the lives of INSEADERs whom we have been serving for the past 11 years via our corporate apartments outfit known as The Residences by Homestead.
Our values of honesty, transparency, creativity and beauty will carry us through.
SUE LYNN OLIVEIRO
“If it ain’t broken, don’t fix it. But if it is, don’t stop till it’s mended. In fact, keep going until it exceeds.”
I believe things can always be better. I go to work everyday wondering how I can make someone’s life easier and happier and that in turn makes mine more exciting and meaningful. What better way to live one’s life!